We workshop your customer touch-points, then build a visual journey map that shows every message, hand-off and data update from the first enquiry to post-sale care.

A clear blueprint means the tech is aligned with your real-world operations, not the other way round.

Next, we plug your WhatsApp numbers into a WhatsApp BSP (Business Solution Provider), together with your CRM, pull in calendars, payment links and POS data, and merge any existing contact lists.

With every chat, booking and sale flowing into a single timeline, your team gains a unified view of each customer and nothing slips through the cracks.

With the plumbing in place, we craft instant replies that tackle FAQs, embed one-tap booking and payment prompts, and run A/B tests on wording and timing until we know exactly what drives action.

Customers get the answers they need in seconds; you enjoy a sharp uptick in enquiry-to-booking conversions.

Finally, we schedule thoughtful nudges, reminders and review requests, segment dormant leads for re-engagement broadcasts, and surface live ROI metrics on a dashboard.

The result is a virtuous cycle: repeat sales rise, no-shows fall, social proof grows—and the data tells us where to double down for even bigger wins.

ZetaConnect isn’t another app you have to learn – it’s a service delivered by WhatsApp Business API implementation experts (i.e. us).

We connect your existing WhatsApp number to an approved Business Solution Provider (Respond.io), layer in a CRM, then design, build and maintain every automation for you – chatbots, booking flows, payment and order alerts, review prompts and segmented broadcasts.

You get the revenue lift and clearer inboxes while we handle all the tech.

Eligibility checklist

To activate the official WhatsApp Business API you’ll need:

1. A registered company – your legal business name as it appears in ACRA (or local registry).

2. A live website – even a simple one-pager works, as long as Meta can see who you are.

3. A Facebook Business Manager – must be Business-verified. If yours isn’t, we can handle the paperwork.

4. An unused phone number – mobile or landline that isn’t already tied to WhatsApp; we’ll migrate or provision it for the API.

Don’t have one of the above? No worries – we’ll help you tick every box during onboarding.

No. ZetaConnect already powers salons, clinics, tuition centres, retail/e-commerce, automotive workshops and home-service providers – any business that books time or needs repeat customers.

📈 Reach & engagement – WhatsApp messages hit ~98% open rate and 80% are read within five minutes; email limps at ~20% and often languishes for hours in the Promotions tab.

🤖 Automation – The consumer WhatsApp app has zero chatbots, CRM sync or broadcast segmentation. ZetaConnect gives you all three—fully managed.

🗂️ Data layer – Every chat logs to the CRM, showing lifetime spend, last purchase and conversation history—impossible with a stand-alone phone.

Not even close. An email auto-responder is a one-way broadcast that lands in an inbox people open a handful of times a day (if at all).

ZetaConnect is a real-time, two-way conversation engine sitting in the app your customers already check dozens of times daily.

Email Auto-Responder 📧

• 📉 ~20% open rate – responses can take hours

• 🗓️ Static sequences (“send X days after sign-up”)

• 🚫 Filtered to spam/Promotions tab – easy to ignore

• 🙅 No interactive elements – readers can’t tap to act

• 📣 One-to-many broadcast – replies often go unanswered

• 🔍 Sits outside sales/support inbox – context is lost

ZetaConnect Conversations 💬

• 📈 ~98% open rate; 80% read within five minutes

• ⚡ Dynamic, real-time triggers – cart-abandon, appointment reminders, post-purchase care in the same chat thread

• 🔔 Arrives as a push notification – personal and immediate

• 🛍️ Rich templates – tap-to-book, pay, review or reach a human in one press

• 🤖 Fully interactive – bot handles routine tasks; staff jump in live when needed

• 🗂️ Unified timeline – every agent sees chat history, purchases and notes in one place

Bottom line: email is a leaflet through the letterbox; WhatsApp is a concierge at the front door—ready to greet, guide and close the sale in real time.

What a WhatsApp BSP gives you

• 🗂️ Licence & inbox – an empty workspace, a template-submission portal and a handful of help-centre articles

• 📖 Self-serve support – “How-to” docs and a ticket queue for bugs

• 🛠️ A tool, not a team – they won’t log in to run broadcasts, segment audiences or tweak automations for you

• 🔒 Platform-only visibility – no reach into your Shopify, accounting or loyalty data

What ZetaConnect layers on top

• 🧭 Strategy & architecture – we map your customer journeys, pick the right WhatsApp touch-points and design flows that drive bookings and repeat sales

• ⚙️ Done-for-you implementation – copywriting, bot build, CRM/POS hookups, template approvals and full end-to-end testing

• 📈 Ongoing optimisation – we monitor quality scores, A/B-test templates, throttle sends when Meta shifts the rules and deliver monthly ROI reports

• 🔌 Full-stack integrations – webhooks, custom scripts—whatever pipes purchase, delivery and review events straight back into the chat thread

Think of it like HubSpot versus a growth agency: HubSpot sells the licence; the agency turns it into revenue. A BSP is happy to hand you the toolbox, but stops short of swinging the hammer.

ZetaConnect is your marketing ops strategist – drafting the playbook, running every campaign, and fine-tuning tactics so revenue keeps climbing.

Because the true cost of “DIY” is far higher than the monthly retainer.

Doing it in-house

• 💻 Steep learning curve – staff can lose weeks wading through Meta docs, BSP guides and YouTube tutorials before the first template is drafted.

• 🧍‍♂️ Single-person bottleneck – when that employee is on leave, buried in other work or resigns, broadcasts and follow-ups grind to a halt.

• 🔍 Narrow playbook – your team know the brand, but they’ve likely never split-tested cadence, recovery nudges or remarketing segments at scale.

• ⚠️ Hidden compliance risks – one mis-tagged template or spam spike and Meta can throttle – or ban – your number.

• ⌛ High opportunity cost – every hour spent wrestling with flows is an hour not spent on sales, fulfilment or customer care.

• 💤 Set-and-forget mentality – once the bot seems “done”, it stagnates and results plateau.

Partnering with ZetaConnect

• 🚀 Instant expertise – day one starts with proven flows and pre-approved copy; no trial-and-error phase.

• 👥 Specialist team on tap – copywriter, automation architect and data analyst rolled into one fixed retainer, backed by SOPs that outlive any single hire.

• 📊 Revenue-focused methodology – cross-industry benchmarks, A/B frameworks and conversion tactics refined across hundreds of campaigns.

• 🛡️ Built-in risk management – daily quality-score checks, send-throttling logic and PDPA/GDPR safeguards keep your line clean and compliant.

• 💸 Faster ROI, lower total cost – most clients land their first sale within 14 days of go-live; the retainer is usually less than a mid-level salary.

• 🔄 Continuous optimisation – monthly strategy calls, template refreshes, fresh broadcast calendars and quarterly feature roll-outs keep revenue compounding.

💡 Bottom line: you could train a staff member to be a WhatsApp automation specialist—just as you could train them to be a dentist. If momentum, risk control and predictable scalability matter more than a one-off saving on payroll, ZetaConnect delivers a fully staffed, battle-tested revenue engine from day one.

Yes, Meta rolled out WhatsApp Channels in 2024, but they’re a completely different beast from the Business-API setup we use for ZetaConnect. Think of Channels as an Instagram-style broadcast page living inside WhatsApp, while the Business API is your fully-featured CRM pipeline.

WhatsApp Channels 📣 — best for one-way broadcast

• 🔔 Join method: followers tap Follow in the Updates tab (no phone number shared)

• 📰 Conversation style: one-to-many posts; followers can only react with emojis or polls

• 🔄 Personalisation: none — every follower sees identical content

• 🛑 Automation & routing: not supported; every post is manual from the mobile app

• 🙈 Customer data: you never see phone numbers or chat history, so no CRM sync

• 🚫 API access & integrations: none available yet

• 🎯 Ideal use-cases: mass news updates, fan clubs, NGOs, sports-team bulletins

WhatsApp Business API (ZetaConnect) 💬 — best for conversational commerce

• 📲 Join method: customers opt in with their phone number and become contacts in your CRM

• 🔂 Conversation style: full two-way chat — perfect for sales, support and follow-ups

• 🧩 Personalisation: dynamic templates with name, last purchase, cart value, etc.

• ⚙️ Automation & routing: event-driven flows, lead-scoring, queue routing, webhooks

• 📊 Customer data: every message and attribute syncs to Respond.io / FluentCRM for lifetime tracking

• 🔌 API access & integrations: enterprise-grade API, template approvals, role-based permissions

• 🏆 Ideal use-cases: lead qualification, appointment booking, order updates, review requests

Why most SMEs still choose the Business API

1. You can close sales inside the same chat
   A prospect asks for price → bot qualifies them → agent sends payment link. Can’t do that in Channels.

2. Data remains yours
   Because contacts sit in the CRM, you can segment, retarget and measure revenue per campaign—no black box.

3. Higher reach and interaction
   Broadcast posts in Channels are easy to mute; interactive templates in a direct chat trigger replies and 24-hour service windows.

4. Full compliance & opt-out logs
   The API workflow records every consent toggle and template approval—critical for PDPA / GDPR audits.

When Channels do make sense

• You’re a media outlet pushing daily headlines.

• You run a sports club or charity and just need bulletin-board style updates.

• You already have a Business-API pipeline and want a public feed on top (some brands run both).

For 90 % of revenue-focused SMEs, Channels are marketing frosting; the Business-API remains the cake. ZetaConnect gives you both ingredients if you ever need them, but we start where the measurable sales upside is.

Most SMEs go live in 2~3 weeks once Meta Business verification and BSP onboarding are complete.

The fastest time to launch has been under 1 week (once we have your Facebook Business Manager verified and number ported in).

Complex CRMs or multiple locations may add a week for integration testing.

No, you don’t.

With ZetaConnect, you’ll manage all your conversations using a single app linked to your unified inbox. This includes chats from Facebook, Instagram, TikTok, your website, and more – all in one place, no need for a second phone.

Absolutely. The automation handles FAQs and routine tasks, but your team can jump into any conversation via desktop or mobile app. Human hand-over happens instantly when needed.

Once a number moves to the API it can’t stay on the consumer app, but your staff get a WhatsApp BSP mobile app, which looks and feels like WhatsApp plus CRM context, quick-replies and assignment tools.

Chat history cannot be ported to the API (Meta limitation). We export the old chats for reference and launch forward-facing automations on a clean slate.

Yes! Starting 1 May 2025, the new WhatsApp Business Calling API lets customers initiate voice calls straight from the chat and have them ring inside your inbox.

Inbound (user-initiated) calls are free of Meta fees and work worldwide except in sanctioned or locally restricted markets (Cuba, Iran, North Korea, Syria, Crimea, Donetsk, Luhansk, UAE, Saudi Arabia, Egypt, China, Qatar). 

• Outbound (business-initiated) calls are also supported, but only for numbers registered in a limited list of countries, including Singapore, the UK, India, Malaysia and 20+ others.

• The feature is still in Beta; Meta may change availability or pricing after the trial period ends.

If calling is critical to your workflow, we’ll enable the feature during onboarding and train your team on answering calls from the shared inbox.

Every plan includes:

• Live chat & email help – access our automation specialists Monday–Friday, 9 am–6 pm (SGT).

• Six-month optimisation window – for the first six months we proactively review real conversations, refine flows, and retrain AI models to keep replies sharp.

• Quarterly strategy calls – deep-dive on metrics, tweak campaigns, and plan the next broadcast calendar.

• Self-serve Learning Hub – bite-sized videos and printable cheat-sheets so new staff can master the inbox in minutes.

No, we design and build the automation engine, not the agents. Your own staff will reply to live chats in the inbox.

That said, you have two options:

1. We train your team – hands-on coaching and playbooks so they can master the (very intuitive) inbox in a single session.

2. We build a full CS team for you – recruitment, management and KPIs handled by us, billed as an add-on service.

Choose the model that fits your operation and we’ll make sure the hand-over is seamless.

All flows live in our version-controlled playbook, and your account is serviced by a pod of three specialists—automation, copy and data—so knowledge loss is a non-issue. Your new hire gets a hand-over call and video library on day one.

• ZetaConnect service plan – from SGD 299 / month (Essentials) covering hosting, chatbot maintenance, optimisation and monthly reporting.

• WhatsApp BSP workspace licence – from USD 79 / month (≈ SGD 108) for the entry-level plan that covers one WhatsApp number, up to five users and unlimited contacts. You pay this fee direct to our authorised BSP; we simply help you choose the right tier.

• Meta message fees (pay-as-you-go)

  • Service conversations: free & unlimited since 1 Nov 2024.²

  • Marketing / utility / authentication templates: charged per 24-hour conversation at Meta’s country rate (Singapore: USD 0.0732 ≈ SGD 0.10 for marketing).³

  • Example: 10,000 monthly marketing conversations ≈ SGD 990.³
    A built-in calculator during onboarding lets you model best- and worst-case volumes so there are no surprises.

Email may be cheap, but dismal open-rates make it a false economy.

WhatsApp messages are opened and replied to four-to-five times more often, so each one costs only a few cents yet tends to generate real dollars in extra revenue. Most clients recover the entire monthly fee after just a deal or two—everything else that month is pure profit.

Put it in numbers

Imagine you’ve built a customer list of 5 000 people:

*Based on Meta’s current marketing-conversation rate for Singapore (≈ SGD 0.11 each) and a starter BSP licence.

Would you pay an extra SGD 550 to put your message in front of four times as many customers?

Our clients do – because just one or two additional closed deals usually covers that outlay, and every further sale is gravy.

When reach converts directly into revenue, “cheap” email suddenly looks very expensive.

Our flows are built on ROI, not raw blast volume. Service conversations (order updates, reminders) are still free; only outbound marketing templates carry a fee.

If Meta tweaks rates, we pivot to tighter segmentation and lifecycle triggers so every paid template earns its keep.

No. Plans are month-to-month with 30 days’ notice to cancel. We stay honest by proving ROI, not by burying you in paperwork.

We guarantee skilled work and full transparency – not magic.

• One-time setup (non-refundable): covers onboarding to the WhatsApp Business API, data clean-up, template submissions and your first automations. These assets are yours to keep even if you cancel.

• Monthly management (risk-free): billed month-to-month. If the agreed KPIs aren’t moving in the right direction after the first 90 days, stop before the next cycle – no exit fee beyond Meta message costs already incurred.

What do you need from YOU to make this work?

We only partner with businesses that can meet three simple conditions:

1. A single point of contact who can approve templates within 24 hours.

2. Clean customer data – at least 2,500 opted-in numbers or a realistic plan to collect them fast.

3. Message budget – a minimum top-up of SGD 250 for the pilot so Meta fees never stall the flow.

Tick those boxes and we’ll handle everything else – strategy, build, compliance and optimisation. Skip them and even the smartest automation can’t save the day, so we’d rather part as friends before any invoices are raised.

Actual performance depends on your offer and response time, but our recent Infratint rollout is a guide: +110% daily jobs, 35% fewer no-shows, 165% more reviews and roughly double monthly revenue in six months (Read Case Study). We share a tailored forecast during your demo.

Realistically, you should see an revenue improvement of at least 25~35% within the first 3 months.

Your dashboard shows contacts added, conversations started, revenue attributed and cost per conversion. We agree KPIs at kickoff and review them in a monthly optimisation call.

Absolutely. The sweet spot is quality, not quantity: fewer than 1,000 opted-in contacts can fund the service if your average order value is decent. And because you pay Meta per active 24-hour conversation, a lean list keeps costs minimal.

Yes. Decision-makers read messages on the go like everyone else. We use WhatsApp for micro-touchpoints—meeting reminders, quote follow-ups, shipment alerts—then pipe those interactions into your sales CRM. It shortens chase-cycles and keeps deals warm between calls.

Not at all. WhatsApp deflects the routine questions (opening hours, directions, order status) so phones stay free for complex cases. Post-launch we’ve seen call volumes fall 20-40 %, while first-response times improve because agents aren’t juggling two ringing lines.

Absolutely. Most single-purpose chatbots sit in isolation: they handle FAQs but don’t capture data, run targeted broadcasts or hand off smoothly to staff.

ZetaConnect:

• Adds a CRM backbone – every conversation, tag and purchase syncs to a contact record you actually own.

• Enables tiered automation – we layer abandoned-cart nudges, follow-ups, review requests and loyalty offers on top of your existing FAQ bot.

• Improves human hand-off – staff can jump into any live chat via web or mobile app, with full history visible.

• Unlocks analytics & optimisation – see funnel drop-off, broadcast ROI and staff response times, then A/B-test templates for constant lift.

We can migrate your current bot flows or let them run in parallel while we add the revenue-driving pieces you’re missing.

No. We design every conversation to feel like a helpful team-mate, not a robot. Here’s what we build in:

• Human greeting – the chat opens with a friendly hello, signed off with a name, so customers know there’s a real team behind the tech.

• One-tap escape – “Speak to a person” sits in the welcome menu and every branch of the flow, so no one gets trapped in canned replies.

• Plain-language FAQs – answers read like normal speech, not developer shorthand. We cut jargon and keep sentences short.

• Context awareness – the bot pulls order numbers, booking dates or account balances from your CRM before it answers, so users aren’t asked to repeat themselves.

• Live hand-over – the moment the bot hits an edge case or detects frustration, it pings the right agent with the full chat history and user context.

• Continuous tuning – we review unanswered questions and failed intents weekly, adding fresh replies so the experience improves over time.

The outcome: sub-10-second responses for routine queries, fewer repetitive tickets for your support team, and a measurable lift in CSAT and repeat sales.

No. Every outbound template must be opt-in, and WhatsApp enforces a strict quality score. We build “utility first” sequences (thank-yous, receipts, reminders) so contacts receive genuine value before any promotion. That keeps complaint rates low and engagement sky-high.

Our onboarding checklist includes Meta Business verification, template compliance and warm-up volumes. We monitor quality scores daily; if they dip, we throttle sends and adjust copy before Meta ever imposes a block.

Absolutely. We draft, submit and track every template. If Meta rejects one, we rewrite and resubmit – no extra charge.

We warm the line gradually, throttle large sends, and watch quality scores in real time. If a score dips, sends pause automatically and we rotate copy until the green light returns – before Meta steps in.

We treat an account block as a system incident, not a surprise. Here’s the playbook we run the moment an alert fires:

1. Immediate triage – pull Meta’s error codes, quality score and recent template logs to pinpoint the trigger (usually a surge in spam complaints or an unapproved template slipping through).

2. Rapid mitigation – pause all outbound sends, switch critical notifications to your fallback number, and notify your team of the temporary freeze.

3. Root-cause fix – edit or retire the offending template, tighten audience filters (e.g. re-opt-in, thinner segmentation) and schedule a controlled warm-up that rebuilds quality score in batches.

4. Escalation & appeal – file the unblock request through our BSP, attach evidence of compliance, and chase Meta’s support queue until the restriction is lifted (typical turnaround: 24-48 hours).

5. Post-mortem – document what went wrong, update the compliance checklist and adjust sending thresholds so it doesn’t repeat.

Because we monitor quality and complaint metrics daily, most issues are caught before Meta steps in. But if they ever do, the above sequence gets you back on the air – fast – while protecting your sender reputation for the long term.

We routinely connect Hubspot, Salesforce, Shopify, WooCommerce, POS systems, Calendly/Google Calendar, Stripe/PayNow, Meta Ads and Google Ads. If there’s an API or webhook, we can usually wire it in; ask us about your stack.

If your system has an API or even just a daily CSV export, we can usually hook it in. We already support HubSpot, Zoho, Salesforce, Shopify, WooCommerce, Lightspeed, Vend and dozens more.

Not a problem—every ZetaConnect plan includes the customer-data layer you need, without extra subscriptions.

Why it matters

• Single customer view – chats, purchases, emails and notes all live on one timeline.

• Own your data – export everything any time; you’re never locked in.

• Scales with you – start with the built-in hub and upgrade to the full suite when your marketing matures – migration is seamless.

• Rapid go-live – no months-long CRM project; your database starts building itself from day one.

In short, turning up “CRM-less” isn’t a hurdle—it’s an advantage. We’ll drop in the right-sized tool from day one, and you can grow into more horsepower whenever you’re ready.

You own the WhatsApp number, the Meta Business account and the CRM data. If you ever leave, we export everything and help you migrate—no exit fees or lock-in clauses.

Yes. We deploy workspace routing plus outlet tags so customers land in the right queue, while HQ still gets one master view. Pricing is contact-based, so nine stores on one workspace costs the same as a single flagship.

One inbox, every major chat channel

Our messaging platform (powered by our trusted BSP partner) already plugs into all the usual suspects—and a few you might not expect:

• WhatsApp Business API & Cloud API

• Facebook Messenger and Instagram DMs

• TikTok Business Messaging (beta)

• Telegram, LINE, Viber and WeChat

• Custom Channel connector for anything niche or in-house

Whether a customer slides in from a social feed, a marketplace listing or a QR code on packaging, their conversation lands in a single dashboard – ready for the same automations, routing rules and CRM sync you’ve seen on WhatsApp.

No app-hopping, no copy-pasting, and no extra logins for your team.

Yes. Templates can hold language variables; the CRM stores each contact’s preferred language (captured at first touch), so broadcasts and bot replies land in the right tongue automatically.

WhatsApp penetration is now 90 %+ in Singapore across the 40-65 bracket. For the handful who truly don’t use it, our flows fall back to SMS or e-mail automatically, so no one is left out.

• Yes. WhatsApp messages remain end-to-end encrypted via the Signal protocol; the Cloud API stores content only transiently.

• The CRM (if you opt for our CRM option) sits in a secure Singapore data centre and is protected by role-based access and daily backups. You retain full ownership of all data.

Yes. All contacts must have given explicit consent; opt-out links are auto-inserted, and suppression lists sync in real time. Data is stored securely with full audit logs and can be wiped on request.

We lock security and compliance in at every layer of the stack, so you can satisfy PDPA, GDPR, MAS, HIPAA or any sector rule-book without extra leg-work.

Bottom line: from ISO certification to end-to-end encryption and daily resilience tests, the platform is engineered to meet or exceed the strictest compliance frameworks – so you can focus on revenue, not red tape.

Once a number moves to the API it can’t stay on the consumer app, but we can:

1. Migrate the line and forward voice calls to your mobile/desk phone, or

2. Activate a fresh API line and keep your personal number unchanged.
   Either way, you keep continuity without exposing private chats.